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INTRODUCTION

BACKGROUND

GROUNDWORK: MARKET ENTRY

MAPPING THE COMPETITIVE LANDSCAPE

FORGING AHEAD: YOYO LIP GLOSS’ COMPETITIVE ADVANTAGE

CUTTING THE RED TAPE

CROSSING THE PACIFIC: A TRIP TO CHINA

HURDLES TO OVERCOME

REACHING THE CONSUMER AND BEYOND

APPENDIX

DOWNLOAD CASE STUDY

APPENDIX

Exhibit A: What is YOYO Lip Gloss?
Exhibit B: YOYO Lip Gloss Colors and Flavors
Exhibit C: Fun Interchangeable YOYO Reels
Exhibit D: YOYO Characters
Exhibit E: We Get Personal
Exhibit F: YOYO Trading Cards
Exhibit G: Quality Formula and Durability
Exhibit H: YOYO Utility Patent
Exhibit I: YOYO Replacement Tubes