HOME

INTRODUCTION

BACKGROUND

GROUNDWORK: MARKET ENTRY

MAPPING THE COMPETITIVE LANDSCAPE

FORGING AHEAD: YOYO LIP GLOSS’ COMPETITIVE ADVANTAGE

CUTTING THE RED TAPE

CROSSING THE PACIFIC: A TRIP TO CHINA

HURDLES TO OVERCOME

REACHING THE CONSUMER AND BEYOND

APPENDIX

DOWNLOAD CASE STUDY

YOYO Lip Gloss:
An Early Stage Start-Up

Larry W. Boone, Ph.D.
The Peter J. Tobin College of Business
St. John’s University

Angie Onassis Parlionas, M.B.A.
The Peter J. Tobin College of Business
St. John’s University
President, YOYO Lip Gloss

Monica Peborde, M.B.A. Student
The Peter J. Tobin College of Business