Whenever Evangelia (Angie) Onassis Parlionas - a New York-based, 20-something-year-old - goes out for the evening, her “must-haves” are identification, money, and lip gloss. Angie does not like to carry a pocketbook so she asks other people to hold her things. When she needs her lip gloss, she has to track down whoever is holding it. When the night is over, she sometimes forgets to retrieve her lip gloss - then it’s gone. Because Angie frequently lost her lip gloss on her nights out, she constantly had to replenish her supply. Angie kept thinking it would be nice if there was an easier way to carry and keep track of her lip gloss. The seed of a new product idea was germinating.